In the Amazon store, shoppable videos showcase products in action. They appear prominently in the main media block on product detail pages and can show a product’s size, features, and functionality. Shoppable videos can create an engaging experience for customers that static images simply can’t match. In fact, product detail pages with shoppable videos saw an average 23.8% increase in sales compared to those without videos.1
Whether demonstrating functionality, showing an unboxing experience, or highlighting key features, shoppable videos help Amazon customers make better purchasing decisions. The outcome? More delighted buyers and fewer product returns.
In this article, you’ll learn:
Adding product videos to listings can help show products in action, build customer confidence in purchasing decisions, and increase visibility across the Amazon store.
Product videos give customers a dynamic view of products in action—something static images simply can’t provide. Shoppable videos, a type of product video, appear in the main media block on product detail pages and can help customers make purchasing decisions by showcasing products in an engaging way.
Shoppable videos
A shoppable video is pre-recorded video content that informs, inspires, and help shoppers throughout their shopping journey. They’re called “shoppable” because they appear prominently where customers make purchasing decisions.
Shoppable videos capture attention by showing products in action. They appear above the fold—what shoppers see when a webpage first loads without scrolling. These videos are placed in the main media block next to images on product detail pages, exactly where purchasing decisions happen. They build customer confidence by demonstrating features static images can’t convey, helping buyers better understand products while keeping them engaged with your listing.
Shoppable videos provide multiple visibility opportunities:
This visibility can help products gain attention throughout the customer journey, creating more opportunities for discovery and conversion.
Learn more benefits of adding video to a product listing
You can upload videos using two tools in Seller Central: Upload and Manage Videos or the Image Manager.
To add a product video using Upload and Manage Videos:
Use Upload and Manage Videos
Alternatively, you can add videos using the Image Manager:
Use the Image Manager
You can add up to 4 shoppable videos to any ASIN. Amazon will review your video to ensure it meets community guidelines. Once approved, videos typically appear on product detail pages within three days.
Before creating and uploading shoppable videos, know the specifications that ensure proper display and review approval.
For shoppable videos to appear in the main media block of product detail pages, the product must have fewer than six images. The most recently uploaded video gets priority in the display order. Videos typically appear within three days after approval.
If your video isn’t appearing on the product detail page:
Note: During holiday seasons, review times may reach seven business days. Plan for seasonal promotions.
Learn how to troubleshoot common video upload issues
Creating effective shoppable videos requires as little as a smartphone and basic planning to help convert shoppers into buyers.
The video upload process takes only minutes through Seller Central. You can also use the same shoppable video across related product listings and across global Amazon stores, which saves more time.
Shoppable videos work best when they’re straightforward and highlight key benefits quickly. A simple product overview video showing your item in use is often all you need. Most successful videos are just 30 to 90 seconds long and highlight the most important feature in the first 5 to 10 seconds.
Here are some video formats to consider for your shoppable video:
Many customers appreciate authentic content over professional production value. Show your product in everyday settings. You don’t need elaborate sets or perfect lighting—just clear visibility of your product from a few different angles.
These basic optimizations can help make your videos more effective:
Follow these steps for making a product video
Authenticity beats perfection
Videos don’t need to be perfect—an authentic demonstration of your product in action is more valuable to customers than polished production. So start with what you have and improve over time.
Don’t let your products stay static. Show them in action by uploading a shoppable video today.
Q:
A:
You don’t need to have a selling account associated with a brand enrolled in Brand Registry in order to add shoppable videos to Amazon product detail pages. Both brand registered and non-brand registered sellers with at least three months of selling history can add shoppable videos in the Amazon store. You’ll need a Professional selling account, at least three months of selling history, and live product listings to start uploading videos.
Q:
A:
Shoppable videos appear in the main media block at the top of product pages and are available to sellers with at least three months of history. A+ Content videos appear in the product description section and require either Brand Registry enrollment or a Professional selling account with generic products. Shoppable videos focus on demonstrating products in action, while A+ Content videos serve broader brand storytelling through interactive features like hotspots and video carousels.