Unstoppable Collaboration: Affirm and WooCommerce Join Forces in the UK!

WooCommerce, the flexible, open-source ecommerce solution built on WordPress, today announced that it has expanded its partnership with Affirm Holdings, Inc. (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, by launching their services in the U.K.

WooCommerce merchants in the U.K. can now seamlessly integrate Affirm and offer their customers customizable payment options at checkout. Approved customers can select the customized payment plan that best suits their needs. As always with Affirm, consumers will never incur any hidden or late fees.

“We’re proud to deepen our collaboration with Affirm and extend more flexible payment options to WooCommerce merchants in the U.K.,” said Web Griebel, Head of Payments at Woo. “This expansion is part of our ongoing effort to give merchants the tools they need to meet the evolving demands of customers looking for the widest range of purchasing options.”

Independent bed retailer Bedworld is among the U.K. businesses planning to offer Affirm through WooCommerce.

“At Bedworld, we understand that choice and flexibility are essential for meeting individual sleep needs. Affirm’s pay-over-time solutions provide exactly this experience for customers at checkout,” said Uzair Valli, Executive at Bedworld. “We are delighted to offer Affirm both to drive business growth and to enable our customers to purchase beds and mattresses in the way that works for them.”

“More than 170,000 merchants all across the U.K. – businesses large and small, representing almost every industry – power their business with WooCommerce, and now they can supercharge growth with Affirm’s more flexible, transparent, and long-term pay-over-time options,” said Ruth Spratt, V.P. and U.K. Country Manager at Affirm. “We are thrilled to further our partnership with WooCommerce and look forward to not only helping more merchants thrive, but also helping more consumers pay over time on a schedule that works for them, without any late or hidden fees.”

170K+ U.K. WooCommerce merchants can tap into Affirm’s pay-over-time solutions

Since 2015, Affirm has brought flexible and transparent payment options to WooCommerce merchants, helping thousands of small and midsized businesses grow and deliver better experiences to their customers. Today’s news follows Affirm’s November 2024 launch in the U.K., and the companies’ December 2024 expansion of their partnership in North America.

WooCommerce merchants in the U.K. can go here to learn more about how Affirm can support their business.

About Woo
Woo
is the company behind WooCommerce, the open-source ecommerce platform powering more than 4 million online stores. Built on WordPress, WooCommerce offers unlimited extensibility and flexibility for store owners and builders.

Woo is a fully distributed company with employees all over the world, dedicated to empowering success for merchants, developers, and anyone else making a living through ecommerce.

About Affirm
Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network – one based on trust, transparency and putting people first – we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we never charge any late or hidden fees.

Revolutionizing Personalized Shopping: eBay’s Powerful Agentic AI Technology

eBay is fueling a more relevant, tailored shopping experience.

Today, we’re announcing a new AI shopping agent, representing an important next step in eBay’s AI-first customer experiences.

Seamlessly woven into your shopping journey, this intelligent agent delivers real-time, hyper-personalized product picks and expert guidance based on your shopping preferences as you explore our marketplace. From pinpointing the perfect gift for your best friend to assembling the ideal Spring Break wardrobe, our agent makes discovery effortless, fun, and uniquely tailored to you.

Get ready to shop smarter — your next favorite find awaits.

We are pairing agentic AI capabilities with eBay’s scale, infrastructure, decades of customer insights, and product knowledge to streamline the experience for our customers. This marks a milestone in eBay’s advancement of agentic AI, which has evolved from simple chatbots to conversational and interactive agents that are equipped to understand, interact, and anticipate user needs. Such capabilities have the potential to enable us to lead the next generation of shopping and selling, fueling marketplace growth, and solidifying our position in AI-powered ecommerce.

“With almost 30 years of experience serving our customers and backed by our vast technology infrastructure, eBay is uniquely positioned to fuel AI-driven personalization and automation,” said Mazen Rawashdeh, Chief Technology Officer. “These agentic AI advancements help us to better serve our customers with efficiency and a deep understanding of their needs, while positioning eBay at the forefront of the futuristic, agent-powered ecommerce landscape.”

eBay’s shopping agent will show up wherever the user is in their buying journey, either by reacting to a user’s request or through predictive messaging inline on the page the user is visiting.

At eBay, all AI-powered features are developed in close collaboration with our Responsible AI team to ensure they align with our values of safety, fairness, transparency, and accountability.

“We believe that the whole shopping experience will be AI-infused in the future,” said Nitzan Mekel-Bobrov, Chief AI Officer. “We continue to stay at the leading edge of AI-powered commerce, powering a growing suite of agentic tools and services to enable secure and highly personalized experiences that make shopping on eBay easier and more meaningful.”

The new experience is currently available to a small percentage of U.S. customers and will become available to more users on a rolling basis.

Unlock the Power of Social Selling with Generative AI

Effortless social video content creation is here.

At eBay, we know that social media is a powerful tool for driving visibility and growing your brand. In 2023, we empowered sellers to reach new audiences with our social caption generator tool, and now we’re tackling the challenge of creating videos to effectively promote listings.

Introducing eBay’s generative AI video tool, a fast and effortless way to turn listing images into short form videos that can be shared directly to social platforms.

Our new generative AI video tool intuitively allows sellers to transform product listing images into professional-quality videos. The tool uses AI to create short form video content from existing listing images. These videos can be customized and shared directly to popular social platforms like YouTube and TikTok. There is no need for video editing skills, extra equipment, or hours of work.

How It Works
The tool is available when creating a social post directly from Seller Hub:

  1. Under Marketing, select Social
  2. Select Create Post
  3. When prompted to select your media choice, select Video Post
  4. Select your preferred social platform
  5. Under Video type, select Create a video with photos
  6. Choose a video template

Launch Timeline and Expansion
The generative AI video tool is now available for US sellers. As video content continues to play a vital role in social sharing, we are committed to expanding this tool’s capabilities to help sellers reach even more buyers across multiple platforms. In the future, we plan to expand this tool to additional platforms. Our goal is to provide even greater opportunities for sellers to drive more visibility, engage new audiences, and expand their brand across social platforms.

Leveraging Video to Help Boost Sales
Videos are a popular format for social sharing, with many social platforms prioritizing video content. Listings with videos can increase visibility, expand buyer engagement, and help build brand presence across multiple channels.

We’re excited for our sellers to explore a new way to create and share videos effortlessly in this new era of AI technology at eBay!

Experience Amazon Like Never Before: Transformative Product Videos That Will Win Over Customers!

In the Amazon store, shoppable videos showcase products in action. They appear prominently in the main media block on product detail pages and can show a product’s size, features, and functionality. Shoppable videos can create an engaging experience for customers that static images simply can’t match. In fact, product detail pages with shoppable videos saw an average 23.8% increase in sales compared to those without videos.1

Whether demonstrating functionality, showing an unboxing experience, or highlighting key features, shoppable videos help Amazon customers make better purchasing decisions. The outcome? More delighted buyers and fewer product returns.

In this article, you’ll learn:

  • Benefits of Amazon product videos
  • Step-by-step instructions for adding shoppable videos to Amazon listings
  • Technical requirements and specifications for shoppable videos
  • Tips for creating effective shoppable videos
  • Real-world examples of effective shoppable videos

Benefits of Amazon product videos for your business

Adding product videos to listings can help show products in action, build customer confidence in purchasing decisions, and increase visibility across the Amazon store.

Show products in action

Product videos give customers a dynamic view of products in action—something static images simply can’t provide. Shoppable videos, a type of product video, appear in the main media block on product detail pages and can help customers make purchasing decisions by showcasing products in an engaging way.

Shoppable videos

A shoppable video is pre-recorded video content that informs, inspires, and help shoppers throughout their shopping journey. They’re called “shoppable” because they appear prominently where customers make purchasing decisions.

Build customer confidence

Shoppable videos capture attention by showing products in action. They appear above the fold—what shoppers see when a webpage first loads without scrolling. These videos are placed in the main media block next to images on product detail pages, exactly where purchasing decisions happen. They build customer confidence by demonstrating features static images can’t convey, helping buyers better understand products while keeping them engaged with your listing.

Increase visibility across the Amazon store

Shoppable videos provide multiple visibility opportunities:

  • On product detail pages in the main media block
  • In the videos section of product detail pages, below the fold, or where shoppers must scroll to see
  • In search results when customers browse the Amazon store

This visibility can help products gain attention throughout the customer journey, creating more opportunities for discovery and conversion.

Learn more benefits of adding video to a product listing

How to add shoppable product videos to Amazon listings

You can upload videos using two tools in Seller Central: Upload and Manage Videos or the Image Manager.

Upload and Manage Videos

To add a product video using Upload and Manage Videos:

  1. From the main menu in Seller Central, select Catalog, then Upload and Manage Videos.
  2. Select Upload video. Upload your video file in a recommended format: .mov or .mp4.
  3. Fill in the required fields:
    1. Title: Enter a title for your video.
    2. ASINs: Enter the product Amazon Standard Identification Number, or ASIN, where you want the video to appear. Toggle the Include ASIN(s)’ product variations switch if you’d like the video to appear in product variation listings.
    3. Video type: Select the type of video you’re uploading: Product overview, Unboxing, How-to, Setup, Troubleshooting, Brand story, or Other.
    4. Brand association and Language of video: Use the drop-down menus to choose the brand association and the video’s language.
    5. Thumbnail: Review the auto-generated thumbnail or upload your own.
  4. Select Submit.

Use Upload and Manage Videos

Image Manager

Alternatively, you can add videos using the Image Manager:

  1. From the main menu, select Catalog, then Upload images.
  2. In the left pane, select the product for your video.
  3. In the right pane, select the Videos tab.
  4. Toggle the Include ASIN(s)’ product variations switch if you’d like the video to appear in product variation listings.
  5. Fill in the required fields:
    1. Title: Enter a title for your video.
    2. Video type: Select the type of video you’re uploading: Product overview, Unboxing, How-to, Setup, Troubleshooting, Brand story, or Other.
    3. Brand association and Language of video: Use the drop-down menus to choose the brand association and the video’s language.
    4. Thumbnail: Review the auto-generated thumbnail or upload your own.
  6. Select Submit.

Use the Image Manager

You can add up to 4 shoppable videos to any ASIN. Amazon will review your video to ensure it meets community guidelines. Once approved, videos typically appear on product detail pages within three days.

Technical requirements for shoppable videos

Before creating and uploading shoppable videos, know the specifications that ensure proper display and review approval.

File specifications

  • Formats: In .mov or .mp4 format
  • Resolution: Up to 1080p—highest available quality recommended
  • File size: Maximum 5 GB
  • Length: Between 1 and 12 minutes
  • Thumbnails: System-generated or custom—.jpg, .png, .gif, or .bmp format under 5 GB

Display requirements

For shoppable videos to appear in the main media block of product detail pages, the product must have fewer than six images. The most recently uploaded video gets priority in the display order. Videos typically appear within three days after approval.

Troubleshoot issues

If your video isn’t appearing on the product detail page:

  1. From the main menu in Seller Central, select Catalog, then Upload and Manage Videos and search for your video.
  2. Check the video status. If it shows “Published” but isn’t visible, verify that there are fewer than six images for that product.
  3. If the status shows “Rejected,” select Manage to view the rejection reason.

Note: During holiday seasons, review times may reach seven business days. Plan for seasonal promotions.

Learn how to troubleshoot common video upload issues

Tips to create effective shoppable videos for Amazon listings

Creating effective shoppable videos requires as little as a smartphone and basic planning to help convert shoppers into buyers.

The video upload process takes only minutes through Seller Central. You can also use the same shoppable video across related product listings and across global Amazon stores, which saves more time.

Keep it simple and focused

Shoppable videos work best when they’re straightforward and highlight key benefits quickly. A simple product overview video showing your item in use is often all you need. Most successful videos are just 30 to 90 seconds long and highlight the most important feature in the first 5 to 10 seconds.

Here are some video formats to consider for your shoppable video:

  • Product overview
  • How-to demonstration
  • Quick unboxing
  • Basic setup instructions

Show your product honestly

Many customers appreciate authentic content over professional production value. Show your product in everyday settings. You don’t need elaborate sets or perfect lighting—just clear visibility of your product from a few different angles.

Apply basic optimizations for more effective results

These basic optimizations can help make your videos more effective:

  • Opt for good lighting: Natural lighting—near a window during daylight—or a basic ring light can make your product clearly visible. A simple, uncluttered background also keeps the focus on your product rather than distractions.
  • Add simple text: Some customers watch videos without sound, so include basic text overlays for important information. This practice ensures your message reaches all customers, even when watched with the sound off.
  • Pick a captivating thumbnail: Your video’s thumbnail is the first thing customers see in search results. Select an image that clearly showcases your product’s key benefit.

Follow these steps for making a product video

Authenticity beats perfection

Videos don’t need to be perfect—an authentic demonstration of your product in action is more valuable to customers than polished production. So start with what you have and improve over time.

Don’t let your products stay static. Show them in action by uploading a shoppable video today.

Frequently Asked Questions

Q:

Who can add shoppable videos to Amazon product listings?

A:

You don’t need to have a selling account associated with a brand enrolled in Brand Registry in order to add shoppable videos to Amazon product detail pages. Both brand registered and non-brand registered sellers with at least three months of selling history can add shoppable videos in the Amazon store. You’ll need a Professional selling account, at least three months of selling history, and live product listings to start uploading videos.

Q:

What’s the difference between shoppable videos and A+ Content videos in Amazon product listings?

A:

Shoppable videos appear in the main media block at the top of product pages and are available to sellers with at least three months of history. A+ Content videos appear in the product description section and require either Brand Registry enrollment or a Professional selling account with generic products. Shoppable videos focus on demonstrating products in action, while A+ Content videos serve broader brand storytelling through interactive features like hotspots and video carousels.

Revolutionizing the Customer Experience: How Woo’s Support Team Harnesses AI for Success

“AI will deflect our customers.”

Everyone who is in the support industry has either heard a colleague say this or has considered it themselves. When the support community started jumping on the AI bandwagon, the first focus was — and often still is — how the support demand can be reduced. How can we do more with fewer people? The key metric becomes “deflection.”

The implication of this deflection approach is that it is extremely company-centered. In this context, AI is the path to reducing support cost. Of course, every company will be glad to keep its costs low, but I would argue that for support, this should not be the primary focus.

When deflection becomes the main goal, customer interactions are a fallback — only to be used when absolutely necessary. The support team suddenly becomes the rare resource that we need to shield from those unwelcome interactions.

AI assistants become the henchmen who do the dirty work, sending customers down rabbit holes and endless loops. Support performance metrics are great, as long as the support teams don’t have to engage.

Of course, this is an exaggerated image, but it represents a very dominant support narrative. At WooCommerce, we also bought into it at first. When we first implemented our AI tools, our first metric was deflection.

However, as soon as we asked ourselves the question of what we really wanted to achieve with our AI tools, it clicked that deflection sent us down the wrong path. Now, we always ask a question more central to our own idea of support: does it make the customer experience better?

This is where we want our true AI goal to lie: not as a way to make it harder to contact us, but as a way to help our customers faster and more effectively. Whenever we are evaluating our use of AI solutions, we always come back to that question: does it make the customer experience better?

Our focus on the customer experience has resulted in several strategic changes in how we provide support.

Conducting quality assessments and continuous improvement

First, we have ongoing reviews of the quality of our AI replies. On a weekly basis, we review at least 250 AI replies (roughly 20% of the volume we send out). Everyone in our support team gets involved with these reviews, so AI reply quality is continuously improved with a large variety of perspectives and areas of expertise.

We review how well our AI tool categorises the support request and how well it selects resources, and we evaluate the actual replies it gives. This allows us to regularly tweak our prompting, resources, and configuration.

And it’s paying off. When we started this over a year ago, we decided to review and rate the AI assistants based on how helpful and problem-appropriate their responses were. We started at around 60% helpfulness. As of April 2025, our AI responses are helpful over 90% of the time.

Our team carefully reviews feedback that we receive about our AI-powered replies and the customer experience in dealing with our AI assistants. While we cannot always make instant changes, we analyse the feedback and make informed decisions based on this analysis.

For example: When customers submit a support request, the first reply they receive is an AI-generated message containing suggestions and possible resolutions to the request. Customers indicated that it was not clear they could simply reply to the AI email to get in touch with a human. As a result, we changed our template to make that more clear. While the amount of times this feedback is given is now smaller, we will keep tweaking our template until no one mentions this anymore.

Rethinking support resources and documentation

We’ve rethought our entire approach to public information about our product. We used to have over 1,000 internal documents on how to configure and troubleshoot our products. Not only had this become difficult to process for our team members (yes, we built an internal AI assistant for our internal docs), we also realized that shielding much of this information behind our support team created an unnecessarily poor customer experience.

So, we reviewed every single one of those docs and shifted the best resources into our public documentation. The move empowered our customers to find more and better information for themselves — and it broadened the number of resources our AI assistant could pull quality information from.

Some of the shifted documentation includes:

  • Troubleshooting WooCommerce Bookings
  • Woo Mobile App Logs
  • WooCommerce System Tools
  • Scheduled Actions
  • Troubleshooting Composite Products

Carefully testing and implementing AI assistants

Before launching a new assistant, we take care to test and iterate against a wide range of known support scenarios. Once launched, we’re not afraid to disable AI assistants if the results aren’t acceptable.

For instance, after implementing our AI solution in emails, we found that the automated replies for WooPayments questions weren’t meeting our standards. We were convinced that sending out AI-generated emails for WooPayments would’ve created a worse customer experience than what we had at the time.

As a result, we excluded AI replies from any WooPayments ticket, even though WooPayments consists of ~25% of our total volume. If our main concern was to reduce the number of support requests to our team, this would’ve been an unwise strategic decision.

In early March 2025, we set up a new AI assistant that focused on these support requests specifically. We are finally confident that our tool can handle the uniqueness and the complexity of our WooPayments product.

A screenshot of an interaction with the WooCommerce support AI assistant

Want to try the AI support assistant for yourself? Ask it a question on your WooCommerce.com account page, under “Get support”.

Providing clear lines to human support

We work with the constant assumption that AI assistants aren’t perfect — much like none of us are either. So, we want to make it as easy as possible for people to indicate that they want to reach out to a human. In our emails, we invite people to simply hit the reply button to chat with a human. On our support page, customers can contact us directly.

Next to that, we’ve also designed our assistants to err on the side of asking for clarification or handing questions to a human if they aren’t sure. That system isn’t perfect, but as a result, we’ve vastly reduced the number of times when one of our AI assistants very confidently gives the entirely wrong answer.

Always focusing on improving the customer experience

We’re comfortable shipping an imperfect solution. When we launched the AI reply in our emails, the correctness of our AI assistant was not yet where we wanted it to be. But the question we kept coming back to was: “Does it make the customer experience better?”

Before AI-powered email replies, we sent out a static automated message that said something along the lines of: “Hey, we’ve received your request and will get back to you within 24 hours. While you wait, have a look at our docs [insert generic landing page] and our troubleshooting guide [even though we weren’t sure whether you actually needed it].”

The email AI assistant changed a mostly useless reply to an instant email that offered specific documentation and attempted to answer your individual questions. During the time customers waited, our assistant offered a helpful reply in more than half of the times it sent one out. So, it wasn’t a perfect customer experience, but it was definitely better than what we had before.

What’s next?

People across all industries, demographics, and geographies are getting used to processing information with the help of AI. Many of our customers look to an AI assistant for help with processing documentation on WooCommerce.com rather than needing to search for the right answer themselves.

In the first full week of 2025, we launched a conversational AI assistant on our support page to do just that. Our next step is to bring this assistant to many more places on our website: our bot will become your ever-present AI assistant to get help on WooCommerce.com.

While this will initially be an AI-only solution, our phase two goal is providing a smooth path to chatting with a human. We will ship the AI-only solution first, though, because we believe it creates a better customer experience than what we’ve had before.

We’d love to hear about your experiences! We review every piece of feedback that we receive, and there are plenty of ways to get in touch:

  • Leaving feedback on your support interaction,
  • Tagging me on the Woo community Slack,
  • or commenting on this post.

Let us know what you think and how we could improve your experience. We can’t wait to hear from you.

Mastering International Shipping: A Comprehensive Guide for Shopify Merchants (2025) – Shopify

Update on tariffs and international trade

New and evolving trade regulations may impact your business:

  • On April 2, the U.S. announced a baseline 10% tariff on all imports, as well as additional tariffs on imports from various countries.
  • The 10% tariff went into effect on April 5. Higher tariffs for individual countries are paused until July 9, other than for China. Most products from China are subject to a 145% tariff.
  • Imports from Canada and Mexico are tariff-free if compliant with the USMCA trade agreement. If they are non-compliant, they are subject to a 25% tariff.
  • The U.S. also announced the elimination of de minimis treatment, which allows for duty-free entry for shipments under $800 in value, for imports from China starting May 2.
    • After May 2, postal shipments under $800 are subject to either a 120% tariff or $100 per item (increasing to $200 per item on June 2).

Check with your local trade authority for the latest information on current tariffs—and learn more about Shopify’s position on these changes.

Sourcing and selling products internationally is a key way to expand your business’s reach, product offering, market share, and customer base. However, you must stay on top of evolving tariffs, customs requirements, and duties.

Navigating tariffs, which impose duties and import taxes, means making strategic decisions that impact your business. Shopify has tools to sell cross-border and keep pace with rapidly evolving trade policies.

Find the right HS code

A crucial first step to navigating tariffs is finding the right HS codes for your products. HS codes (Harmonized System codes) are standardized numerical identifiers that classify traded products worldwide and determine their import duties.

The right HS code could mean the difference between a 0% and 15% duty rate or higher. Use a tool like Tariff Guide when importing into the U.S. to find the right codes and duty rates for your products.

How Tariff Guide works:

  1. Enter your product description and country of origin.
  2. Review the suggested HS code options tailored to your product.
  3. Compare potential duty rates side-by-side.
  4. Choose the most accurate classification.

You’ll need to add an HS code and country of origin to each product in your Shopify admin to get accurate tariff rates. You should also use HS codes on commercial invoices when importing into the US.

Optimize duties collection

The next step is implementing a strategy for handling costs imposed by duties and import taxes. When shipping internationally, you have two main approaches:

  • Delivered At Place (DAP): Your customer pays duties and taxes upon delivery. While this requires no upfront cost from you, it could lead to surprise fees for customers and potential delivery delays.
  • Delivered Duty Paid (DDP): Duties and taxes are calculated and collected at checkout. This creates a transparent experience for your customers with no surprise fees at delivery. With Shopify, you can either absorb these costs yourself or collect them from customers at checkout.

Managing duties and taxes in your international markets

Shopify merchants can use the duties calculator in the admin to estimate duties and import taxes. You can build duties into your prices to cover expected costs, or choose to transparently display duties to customers at checkout. By communicating that no additional fees will apply at delivery, your customers will feel more confident in completing their purchase.

Here’s how:

  1. Go to Settings > Taxes and duties in your admin to turn on duties and import tax collection at checkout.
  2. Add a country of origin to your products so the correct import tax and duty rates are applied at checkout.
  3. Add HS codes to your products to identify what the product is and help avoid border delays.

You can bulk-add HS codes and country of origin via CSV, or add them manually on the product’s page.

Once you’ve opted to collect import taxes and duties, you can choose to show them as a distinct line item at checkout:

Shopify checkout shows import taxes and duties as a line item

Or, use duty-inclusive pricing and tell customers that duties and import taxes are included in the price of goods at checkout:

Shopify checkout includes a note explaining that duties and import taxes are included in the retail price

Purchase Delivered Duty Paid (DDP) labels

Once you calculate and collect duties and import taxes at checkout, you need to purchase and use Delivered Duty Paid (DDP) shipping labels instead of DAP (Delivered at Place) shipping labels for international orders. This ensures your customer is not double-charged for duties and import taxes.

Currently, you can purchase DDP labels from a third-party app—soon, you’ll be able to purchase DDP labels through Shopify from carriers like DHL eCommerce and DHL Express.

Remember to update your shipping policy to explain that customers won’t face additional charges upon delivery.

Simplify cross-border selling with Managed Markets

Eligible U.S. Shopify merchants can use Managed Markets to guarantee the amount of import tax and duties collected per order, giving the ultimate reassurance about import fees. Managed Markets users can either purchase duty prepaid shipping labels in the Shopify admin or through an integrated 3PL at negotiated rates.

Managed Markets also screens your catalog for products likely to cause customs issues and protects you from international fraud.

Purchase Delivered at Place (DAP) labels

If you choose not to collect duties at checkout or use DDP labels, you can use Delivered at Place (DAP) labels (also called Delivered Duty Unpaid or DDU). With DAP shipping, you take responsibility for shipping the product, while your customer pays any import or duties fees upon delivery.

You can buy DAP shipping labels in the U.S. and Canada through Shopify when you’re fulfilling an order in the admin.

Tips for using DAP shipping labels:

  • Communicate that customers are responsible for paying duties, taxes, and potential handling fees upon delivery.
  • Include this information in your shipping policy and order confirmation emails.

Shopify merchants in select countries can use Track with Shop to let customers track their order’s location and status in real-time, creating a worry-free and transparent delivery experience.

Diversify suppliers

Diversifying your supplier base by pivoting to countries with favorable trade agreements can protect against unpredictable cost increases and supply chain disruptions.

Shopify has partnerships with product suppliers through the Shopify App Store. Browse product sourcing apps to find a supplier that fits your business.

Popular product sourcing apps include:

  • Collective: find and sell products from U.S. Shopify brands.
  • Faire: browse Faire’s wholesale marketplace to buy inventory from brands worldwide.
  • Printful: create custom products and ship them directly to customers.
  • Syncee: sell products from suppliers in the U.S., Canada, Australia, and Europe.

Whether you source products through the Shopify App Store or elsewhere, choose your supplier carefully to ensure they meet your business’s needs.

Use local third-party logistics (3PL) providers

To minimize the impact of tariffs in your most important international markets, consider working with a local warehouse to fulfill your orders in that country. When you ship products to local warehouses around the world, your products are still subject to applicable duties and taxes—however, the fees are calculated on your cost of goods and not your retail prices. This can reduce the impact on your margins.

Working with a warehouse local to a market also speeds up fulfillment time, reduces shipping costs, and allows you to more easily offer returns to buyers in that market.

Give customers fast, reliable delivery

Connect your store to trusted logistics partners through the Shopify Fulfillment Network for faster delivery, reserve storage, returns management, and more.

Sell across borders with Shopify

Adapting to shifting trade policies is essential for growth. Shopify continues to develop tools that help merchants navigate these complexities with confidence.

Whether through duties collection at checkout or Managed Markets, Shopify is committed to helping you create seamless international shopping experiences that keep your customers coming back.

WooCommerce Taps Square as Preferred POS Partner to Elevate Your Omnichannel Commerce Experience

WooCommerce, the leading ecommerce platform⁢ globally ‍supporting ⁣over four million online stores, has officially designated Square as its preferred solution for in-person payment processing.

This announcement strengthens the existing collaboration between the two companies, offering WooCommerce’s extensive merchant community a reliable and integrated method ​to unify‌ online‌ and physical retail ‍transactions. This partnership⁤ enables effortless alignment of inventory management, ​order ‍tracking, and customer information across both⁢ digital storefronts and brick-and-mortar outlets.

Access to a Top-Tier Payment Platform for Millions of Merchants

“Our longstanding collaboration with Square ⁤has consistently brought important⁤ benefits to WooCommerce merchants,” stated Web Griebel, Head of Payments and Business Advancement at WooCommerce. “By ‌reaffirming Square as our preferred point-of-sale partner, we ⁣highlight our mutual dedication⁣ to providing‌ merchants with flexible choices that drive success.Together with Square,we aim to⁣ equip millions of Woo vendors with an industry-leading payments infrastructure that supports growth across all sales channels while meeting evolving customer expectations.”

With over 30% market share powering global online stores, WooCommerce continues enhancing its ecosystem through strategic alliances that expand merchant capabilities. The Square POS integration is currently​ available for merchants located in eight countries: United States, Canada, australia, ‌Japan, United Kingdom, France, Spain, and Ireland.

“WooCommerce supports an incredibly diverse range of sellers-from small boutiques to major international brands-and we’re excited to deepen our partnership‍ within this dynamic community,” said Vijay Vachani, Head of Partnerships at Square. “Our shared goal is empowering businesses-whether operating online only ‌or combining both ⁢offline and online channels-by integrating WooCommerce’s adaptable ⁢commerce platform with Square’s reliable payment solutions. This​ union simplifies how⁤ sellers worldwide scale⁣ their operations while⁣ delivering seamless shopping experiences customers demand.”

WooCommerce‌ merchants interested in learning more⁤ about Square’s point-of-sale offerings can visit here; additional information on‍ recent innovations from Square is ⁢also available here. The official integration plugin for Square ​on WooCommerce can be found within the WooCommerce Marketplace.

About ⁢Woo
Woo is the team behind WooCommerce-the open-source ecommerce technology trusted by over‌ 4 million ⁤stores ‌worldwide. Built atop wordpress ‌architecture, it delivers unmatched ⁣extensibility and customization ⁢options tailored for‌ shop owners and developers alike.

About square
Square simplifies commerce ‍through its‍ unified suite of financial tools designed for retailers’ complex⁣ needs-including specialized software solutions ‍for restaurants and professional services-as well as versatile e-commerce capabilities embedded financial products like ‍banking services; buy now/pay later ​options via Afterpay; workforce management including payroll; among various other‍ features aimed at reducing operational complexities.Millions globally rely on Square’s technology platform to thrive economically. Visit www.squareup.com for further details.

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