ShopiChainDays sales outstanding, also known as DSO, is a fundamental financial metric a company can use to evaluate its efficiency and financial health. In its simplest form, DSO quantifies the…
ShopiChainSocial media has evolved into a powerful ecommerce engine that businesses can no longer afford to ignore. With users spending an average of nearly 2.5 hours scrolling social media per…
ShopiChainThe dizzying array of metrics, measurement systems, emerging platforms, and marketing channels can be overwhelming to navigate. Especially for new brands with modest marketing budgets or small teams lacking dedicated…
ShopiChainThe retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits,…
ShopiChainWhen Allegra Shaw started her YouTube channel nearly 15 years ago, she wasn’t thinking about building a fashion empire. Like many early creators on the platform, she simply wanted to…
ShopiChainEvery day, millions of independent businesses use online stores to connect with customers globally. If you're on the journey of building a business, let these Shopify stores inspire you. These…
ShopiChainPayroll management rarely makes headlines. But when it does, it’s because something’s gone horribly wrong. Like in San Francisco, where a teachers union filed a formal labor complaint after a…
ShopiChainTrade shows provide the ultimate opportunity for indie makers and smaller brands to cultivate connections with customers in the flesh. Getting yourself a market booth is also a manageable and…
ShopiChainStarting each July, families across the US flood stores—online and offline—to gear up for a new school year. This year, Shopify sales data shows which back-to-school categories are most popular.…
