The business landscape evolves rapidly. From emerging AI capabilities to consumer trends shaped by viral TikTok videos to shifts in manufacturing partnerships, countless factors influence how you source and distribute products. Agile businesses can adapt to these dynamic changes and turn them into competitive advantages—even when managing complex supply chains. Laura Schwabe, vice president of
Clean beauty may be one of the most crowded consumer categories, but Catherine Lockhart, founder of Shelter Skin, carved out a lane by moving at a pace few modern brands choose: slow, deliberate, and fully transparent. What began as a kitchen experiment has grown into a vertically integrated beauty brand that generated more than $200,000
Customer success as a strategic function can play a crucial role at every step of the customer journey. But sometimes, especially in industries where repeat purchases are infrequent, continuing to build brand loyalty requires thinking outside the box. On Shopify Masters, Polysleep cofounder and CEO Jeremiah Curvers explained how the mattress brand met this challenge
Many of us are familiar with the saying that you attract more flies with honey than vinegar, a metaphor about being kind. It’s also an apt proverb for the concept of customer stickiness. Satisfied customers who see the value in your product or service are more likely to make repeat purchases, which means more revenue
First impressions go a long way—especially when it comes to ecommerce. If you’ve caught people’s attention enough for them to actually buy a product, book a service, or sign up for your newsletter, now you’re in critical territory called customer onboarding. Learn how to have a strong customer onboarding process with these best practices and
Ever felt like a competitor is beating you simply because they appear everywhere? From wholesalers to big-name department stores, those brands have nailed their retail distribution network. It might seem like replicating their strategy would work for your business, too. Instead of overextending yourself and delivering a subpar experience to more shoppers, however, you should
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Your customers want and deserve a consistent customer experience, whether they’re shopping online or in-store. The opportunities to create personalized and memorable moments may be more apparent when shoppers come through your physical stores, chat with sales associates, and make a purchase on the spot, but it’s equally crucial to deliver a seamless customer journey
When the COVID-19 pandemic shut down her senior care business, Stephanie Reed didn’t expect her next venture to start in her daughter’s nursery. She and her husband, Muammar, had been collecting diverse children’s books for their daughter and quickly realized how difficult it was to find books that reflected her multicultural background. That frustration turned
Ecommerce businesses deserve to get what they’re owed each time they make a sale—but that doesn’t always happen. For one reason or another, revenue that should go into your pocket sometimes ends up missing. This is known as revenue leakage, and plugging holes in your systems to prevent it can bolster your cash flow and
