ShopiChainSarah Vachon was vacationing on the Greek island of Crete when family friends brought out olive oil from their farm to taste. It was grassy and complex—unrecognizable from supermarket varieties…
ShopiChainLet’s compare two Google search terms: “furniture” and “walnut art deco furniture.” The Google search engine results page for the broad search term “furniture” turns up major brands like Ikea,…
ShopiChainCurbside pickup lets your customers make an order online and pick it up at your store, warehouse, or designated pickup location. It’s similar to buy online, pickup in-store (BOPIS), except…
ShopiChainLike many retailers, you may plan on a strong Q4 to put a bow on your fiscal year. One means of support is to create a holiday gift guide that…
ShopiChainEvery morning, Elle Liu, founder of the sustainable bedding company Eucalypso, checks her email—and then she checks QuickBooks. At a glance, she reviews the prior day’s expenses and revenue. “I…
ShopiChainHaving an excess of product can tie up valuable capital, but unexpected stockouts can send customers straight to a competitor. These are symptoms of a business operating without an understanding…
ShopiChainAs a content marketer, you probably have no shortage of ideas. The problem is figuring out which ones are actually worth pursuing—and then getting the budget to support them. Content…
ShopiChainAre you an entrepreneur looking to tap into the booming tech market? Whether you sell high-performance gaming PCs, smart-home devices, or must-have computer peripherals, choosing the right platform can make…
ShopiChainAlthough the number of minority-owned businesses continues to grow, access to funding hasn’t kept pace with this growth. The Federal Reserve Banks’ Small Business Credit Survey shows that fewer than…
