ShopiChainThe retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits,…
ShopiChainWhen Allegra Shaw started her YouTube channel nearly 15 years ago, she wasn’t thinking about building a fashion empire. Like many early creators on the platform, she simply wanted to…
ShopiChainEvery day, millions of independent businesses use online stores to connect with customers globally. If you're on the journey of building a business, let these Shopify stores inspire you. These…
ShopiChainPayroll management rarely makes headlines. But when it does, it’s because something’s gone horribly wrong. Like in San Francisco, where a teachers union filed a formal labor complaint after a…
ShopiChainTrade shows provide the ultimate opportunity for indie makers and smaller brands to cultivate connections with customers in the flesh. Getting yourself a market booth is also a manageable and…
ShopiChainStarting each July, families across the US flood stores—online and offline—to gear up for a new school year. This year, Shopify sales data shows which back-to-school categories are most popular.…
ShopiChainEvery day, millions of businesses are literally throwing away their best marketing opportunity. It’s not their social media strategy, their email campaigns, or even their paid advertising. It’s something far…
ShopiChainThe immersive nature of video elements—particularly when used as a homepage loop or product demo—can make your site feel dynamic and professional. Still, the file format you choose can make…
ShopiChainTraditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping experience.…
