When William Smolen saw his pug struggling with persistent itching and poor nutrition, he didn’t just look for a better product—he built one. Drawing on years of experience as a beauty industry executive, William launched WagWell, a brand that introduced a new standard to pet care: pet wellness. William Smolen has always had a deep
You’ve poured your heart into your product or service. You’re excited to bring it into the world. Now, all you have to do is get potential customers as excited as you are. But how? With tens of thousands of products, brands, and businesses competing for our attention every day, what inspires someone to choose yours?
Founded in 1995, eBay pioneered online auctions and still maintains the treasure-hunt excitement that hooked early internet shoppers. Since its first days, the platform has evolved into a full-fledged marketplace for second-hand and brand-new products, and both auction and instant-purchase options. The site boasts hundreds of millions of monthly visits and connects over 134 million
When Rocky Xu served matcha at a Louis Vuitton office during Paris Fashion Week, it wasn’t just another catering gig—it was proof that Rocky’s Matcha had transcended the beverage industry to become something much bigger. What started as a “happy accident” at a friend’s flea market has evolved into one of the most coveted matcha
Ever had a tough time putting your finger on why some social media posts perform well while others don’t? That’s exactly where A/B testing can help you pinpoint what exactly is driving those likes, views, and shares. Social media testing lets you compare two versions of the same content to see which one actually drives
Finished goods inventory is a concept that’s useful to both large-scale manufacturers and home-based craft businesses. If you assemble a product for sale (whether it’s mass-produced running shoes or limited-run handmade jewelry), the completed products are your finished inventory. Although you probably also have raw materials and work-in-progress inventory, differentiating your finished goods helps you
A landing page without conversions means your visitors are just window shopping. They’re curious enough to have a look but aren’t compelled to make a purchase. Improving the rate at which people who visit your landing pages convert is a big lever for maximizing your marketing and advertising budget. Social media, search engine optimization (SEO)
When manufacturers tally up their inventory of finished products that are ready to ship, they also need to account for unfinished goods still in the production pipeline. These incomplete products are called work-in-process inventory, and they can represent a significant capital investment that the business (eventually) needs to convert into cash. Here are some key
Simply put, your brand’s purpose is the reason it exists beyond just making money. Aside from generating a profit, why is it important or necessary for your brand to be in this world? It’s an easy question to ask but can be a very difficult one to answer. However, brands that can clearly and confidently
Price testing allows companies to find the ideal price point by balancing customer satisfaction and company profits. If you lower your prices, you’ll almost certainly make more sales—but will the additional sales outmatch the revenue you were earning at the higher price point? As a business owner, one way to experiment with different price points is
