When brothers Bert and John Jacobs launched Life Is Good in 1994, they started with a simple goal: spread optimism through a line of cheerful graphic tees. Thirty years later, the brand is a household name, with more than $150 million in lifetime sales—and it continues to grow under the leadership of president Tom Hassell.
Sustainability has been a buzzword in business for many years now, yet climate-conscious entrepreneurs face a surprising number of challenges when it comes to building a sustainable product. Many industries have legacy manufacturers who have done things the same way for decades. The global nature of the supply chain can make domestic sourcing challenging. But
Building a loyal customer base is essential for any business. Not only is retaining an existing customer more cost effective than acquiring a new one, but forming authentic connections with your core audience can also provide additional benefits—from valuable data that inspires a new product line to compelling user-generated content from your most enthusiastic buyers.
Basic SEO skills can take your online store far, but advanced techniques can dramatically boost your traffic and conversions. While fundamental SEO—like setting up Google Search Console and doing keyword research—improves search visibility, advanced strategies help you fine-tune performance for meaningful growth. Here’s how to use advanced SEO techniques to optimize your site’s performance. What
Like most ecommerce sellers, you’re probably on the hunt for ways to boost your bottom line and improve conversion rates. Offering more payment options at checkout could help you get there. In one study, this strategy increased revenue by nearly 30% for small businesses. Buy now, pay later services are an increasingly popular option, especially
Between rising costs and tight funding markets, entrepreneurs are exploring every financing option available. While venture capital gets most of the attention, there’s another tool in the startup funding tool kit that’s worth understanding: venture debt. This specialized form of lending can complement your equity financing strategy, helping you extend your runway and potentially secure
There’s a reason dropshipping has become one of the most popular business models for ecommerce in recent years. Ease of setup, low overhead, not having to deal with physical inventory—it’s a flexible business model for retailers who are testing ideas in the market or looking for a relatively quick path to operability. But at the
When Kirsty Godso moved from New Zealand to the United States in 2016, she brought more than just her fitness expertise. She carried a philosophy that eventually would reshape how she approached both client relationships and product development. Today, the celebrity trainer, who works with stars like Kaia Gerber, Olivia Rodrigo, and Hailey Bieber, has
More people than ever are turning to online communities to find inspiration, connect with like-minded peers, and feel a sense of belonging. If you’re a natural connector, you can channel your relationship-building talents into entrepreneurship by building a paid membership hub. A fitness enthusiast might launch an online group where members share workout routines, track
The birth of ecommerce can be traced to the sale of a compact disc of Sting's Ten Summoner's Tales on August 11, 1994. This secure transaction marked the world's first online sale and a global shift in shopping habits. Today, ecommerce is powered by a worldwide system of technologies and platforms, from AI website builders
