Month: July 2025

Running an ecommerce or retail business means balancing a range of roles simultaneously—from managing inventory and customer service to marketing and bookkeeping. Trying to do everything in-house can stretch your team thin and distract from what makes your business special. One way businesses free up time to focus on what matters most to their brand

Jaz Fenton and Jamil Bhuya have spent the past decade building—and rebuilding—brands together, first with Yellow Beauty, a turmeric-based skin care line, and then with Burgers N’ Fries Forever (BFF), a fast-casual restaurant chain that Jamil franchised and later sold. Now, they run Otherhalf Studio, a design-first agency that’s quietly grown through referrals and word

Building a strong brand identity isn’t just about having a pretty logo—it’s about creating a cohesive personality that resonates with your target audience and drives business growth. Just like people, brands have distinct personality traits that work together to create a memorable impression. From your visual design choices to the tone of your messaging, each

There are over 4.5 million podcasts in the world. If a potential listener is scrolling through their podcast app, the main way they’ll interact with that staggering number of shows is through the shows’ unique artwork. It may not always be best to judge a book by its cover, but making a strong first impression

Danny Winer, cofounder and CEO of HexClad, entered the overcrowded cookware space with one big idea: make a pan that truly solves people’s problems. That insight—paired with relentless iteration, a direct-to-consumer strategy, and a surprise Instagram partnership with Michelin-starred chef Gordon Ramsay—helped HexClad reach more than $550 million in annual revenue. Danny shares how he

Managing your inbox doesn’t have to feel overwhelming. If you’re drowning in customer emails and internal messages, the right email management system can turn inbox chaos into clarity—giving you more time to focus on growing your business. Email management tools help you prioritize what matters, automate repetitive tasks, and keep important messages from slipping through

Designing custom clothing is an opportunity to express your creativity and create something that makes your customers feel seen and understood. If you design a garment that resonates with a niche audience or fills an unmet need, you might even start a viral trend. Working with a printing partner can simplify the production process. You

You don’t have to be David and Victoria Beckham to turn your personal partnership success into a business empire. Plenty of couple-founded business ventures have evolved into flourishing brands. Dan and Mel Marsen, for example, founded clothing brand Lounge together and discovered they thrived as business partners. Both are passionate about the brand and understand

Sometimes the best choice is obvious. If you live 15 miles from town, driving is almost certainly the best way to get to the grocery store. More often, the best option is subjective. You can’t just tell a realtor you’d like to rent the best apartment; you need to weigh things like cost, location, and

Effective communication with your customers, clients, and colleagues is essential for running a successful ecommerce business—even when you step away from the office. You’re not going to respond to emails in real-time while on vacation, of course, but crafting a well-written out-of-office message ahead of time can help avoid confusion and set clear expectations for