The dizzying array of metrics, measurement systems, emerging platforms, and marketing channels can be overwhelming to navigate. Especially for new brands with modest marketing budgets or small teams lacking dedicated data resources, measuring your marketing performance can feel like guesswork. How can you tell whether your marketing efforts and brand messages are resonating with your target
The retail marketing mix is more than a checkbox for the syllabus of a marketing course. Each seven aspects help retailers who are facing challenges in growing sales and profits, making excellent customer service essential across all shopping channels. Forrester’s latest Retail Predictions report shows that rising wages and changing buying power mean brands should
When Allegra Shaw started her YouTube channel nearly 15 years ago, she wasn’t thinking about building a fashion empire. Like many early creators on the platform, she simply wanted to be part of a community—sharing hair and makeup tips as a hobby, not a career. Sometimes the most meaningful businesses emerge from the most personal
Every day, millions of independent businesses use online stores to connect with customers globally. If you’re on the journey of building a business, let these Shopify stores inspire you. These brands stand out not just for their attractive, functional store designs, but also for their innovative business ideas. They’re transforming waste into fabrics, preserving traditional
Payroll management rarely makes headlines. But when it does, it’s because something’s gone horribly wrong. Like in San Francisco, where a teachers union filed a formal labor complaint after a payroll system upgrade left more than 100 teachers underpaid for months. Or in Wales, where a payroll clerk embezzled approximately $26,000 in wages by editing
Trade shows provide the ultimate opportunity for indie makers and smaller brands to cultivate connections with customers in the flesh. Getting yourself a market booth is also a manageable and (relatively) affordable way to showcase your wares in person, rather than investing in a full-scale retail location. Simply having a vendor booth, however, isn’t enough.
Starting each July, families across the US flood stores—online and offline—to gear up for a new school year. This year, Shopify sales data shows which back-to-school categories are most popular. Explore which trending items saw the biggest jumps, which categories lagged behind, and what the differences across regions might reveal about changing school culture. Back-to-school
Every day, millions of businesses are literally throwing away their best marketing opportunity. It’s not their social media strategy, their email campaigns, or even their paid advertising. It’s something far simpler—and far more powerful. Packaging. Phillip Akhzar, founder and CEO of Arka, discovered this hidden goldmine while working at two vastly different companies. The first
The immersive nature of video elements—particularly when used as a homepage loop or product demo—can make your site feel dynamic and professional. Still, the file format you choose can make or break the experience. Some take forever to load, others won’t play on certain browsers, and sometimes, a video looks fine on mobile but pixelates
Traditional advertising is dead. Hyperlocal is the “new normal”, and this year will be ruled by “phygital” consumers—those who bounce between physical and digital channels within a single shopping experience. The writing’s on the wall: winning in retail depends on your “local-at-scale” marketing. When your online and offline channels talk to each other, you can
