Shipping liquids is logistically more challenging than shipping solid merchandise. For one thing, liquids are heavy, and they can easily spill or leak. And, if there’s a spill or leak, it can lead to an inferior customer experience and cost your business. Also, many liquids are corrosive, toxic, or flammable—or all three—and this makes some
Top YouTube creators can earn millions of dollars, but the vast majority make far less. In fact, only 4% of social media influencers earn more than $100,000 a year—and for most creators, producing content isn’t the only revenue stream. Revenue often comes from ads, brand deals, affiliate marketing, and product sales. For many smaller YouTube
When Natalie Westlake left her nearly two-decade career at Lululemon—where she helped scale the company from 10 stores to more than 500—she could have chosen any path. She chose to join Bluboho, Canada’s leading sustainable fine jewelry brand, with a mission that went far deeper than opening stores. According to Natalie, she wanted Bluboho to
Communicating with audiences is an example of a universal, high-stakes, recurring, and occasionally urgent business activity. This type of task calls for a communication strategy, or a set of guidelines and processes designed to help a business consistently and efficiently communicate well. Here’s how communication strategies work, how to build your own, and how to
When a shipment of components gets lost, your final product delivery gets delayed. Each stage of your business’s supply chain feeds into the next, and a disruption at one stage affects everything downstream. Many businesses still rely on a fragmented supply chain model, where each step is an isolated segment. Increasingly, companies are embracing coordination
Merchandise is a powerful way to extend your brand’s reach, build community, and create new revenue streams. From musicians selling tour tees to CPG brands creating collectible items, smart businesses use custom merch lineups to amplify their values and connect with customers on a deeper level. “Make merch that’s collectible, memorable, and giftable,” says Amrit
Even a great retail product with a compelling brand can get lost among competitors. To help yours stand out in a crowded field, digital marketing can make a big difference. Honey Pot, an herbal feminine care company, promoted its brand on digital platforms by addressing taboo topics with honest, humorous content. Magnolia Bakery—a famous New
If you want to build brand awareness and get noticed, launching a public relations campaign, also called a PR campaign, can be a great way to do it. It’s a strategic way to get people talking about your brand, generate buzz around a new product, amass media coverage, and spark a conversation about topics related
Creating an email newsletter is an essential part of your overall marketing strategy that can help you make sales down the line. Take, for example, an email about seasonal press-on nails that lands in subscribers’ inboxes every few months. These emails lead to impulse purchases, with readers finding themselves with a cart full of festive
When Laura Thompson and Connie Lo launched Three Ships with just $4,000, they had no business plan, no market research budget, and no guarantee natural skin care would resonate with consumers. Seven years later, they’ve built an $8.5 million run-rate brand that’s projected to double revenue in 2025. The path to their first
