Merchandise is a powerful way to extend your brand’s reach, build community, and create new revenue streams. From musicians selling tour tees to CPG brands creating collectible items, smart businesses use custom merch lineups to amplify their values and connect with customers on a deeper level. “Make merch that’s collectible, memorable, and giftable,” says Amrit
Even a great retail product with a compelling brand can get lost among competitors. To help yours stand out in a crowded field, digital marketing can make a big difference. Honey Pot, an herbal feminine care company, promoted its brand on digital platforms by addressing taboo topics with honest, humorous content. Magnolia Bakery—a famous New
If you want to build brand awareness and get noticed, launching a public relations campaign, also called a PR campaign, can be a great way to do it. It’s a strategic way to get people talking about your brand, generate buzz around a new product, amass media coverage, and spark a conversation about topics related
Creating an email newsletter is an essential part of your overall marketing strategy that can help you make sales down the line. Take, for example, an email about seasonal press-on nails that lands in subscribers’ inboxes every few months. These emails lead to impulse purchases, with readers finding themselves with a cart full of festive
When Laura Thompson and Connie Lo launched Three Ships with just $4,000, they had no business plan, no market research budget, and no guarantee natural skin care would resonate with consumers. Seven years later, they’ve built an $8.5 million run-rate brand that’s projected to double revenue in 2025. The path to their first
Learn how to choose the right city to start your business, based on factors like cost of living, taxes, entrepreneurial culture, and the size of the workforce. Choosing a location is one of the key steps to starting a business. In the United States, both the state and the city where you launch your business
No two fitness journeys are alike. One person might cue up a YouTube HIIT workout in their living room, while another joins a sunrise yoga session in the park. Some find motivation in the clanging of equipment at a CrossFit gym; others prefer solitary runs. For aspiring fitness entrepreneurs, this variety opens the door to
The modern pay stub can seem complex, featuring various acronyms that may be unfamiliar. One such abbreviation is OASDI, which stands for “old-age, survivors, and disability insurance.” This deduction has been a part of paychecks for many years, yet many may not fully understand its purpose. While it may look confusing, OASDI is simply the
Nearly a third of Americans have embraced the ebook—short for “electronic book”—as their go-to reading format. These book-length digital files are widely accessible on e-readers, tablets, and smartphones through ebook marketplaces like Amazon Kindle and Apple Books, or in PDF format directly from a website. From vampire novels to chef memoirs to guides on Facebook
Imagine you’ve left an $80,000-a-year tech job to finally start your own business. You use your own savings to fund the business, work 40-hour weeks without taking a salary, and even use your own car for making business deliveries. On paper, it looks like the business is profitable. But have you considered the implicit costs?
