ShopiChainShipping liquids is logistically more challenging than shipping solid merchandise. For one thing, liquids are heavy, and they can easily spill or leak. And, if there’s a spill or leak,…
ShopiChainTop YouTube creators can earn millions of dollars, but the vast majority make far less. In fact, only 4% of social media influencers earn more than $100,000 a year—and for…
ShopiChainWhen Natalie Westlake left her nearly two-decade career at Lululemon—where she helped scale the company from 10 stores to more than 500—she could have chosen any path. She chose to…
ShopiChainCommunicating with audiences is an example of a universal, high-stakes, recurring, and occasionally urgent business activity. This type of task calls for a communication strategy, or a set of guidelines…
ShopiChainWhen a shipment of components gets lost, your final product delivery gets delayed. Each stage of your business’s supply chain feeds into the next, and a disruption at one stage…
ShopiChainMerchandise is a powerful way to extend your brand’s reach, build community, and create new revenue streams. From musicians selling tour tees to CPG brands creating collectible items, smart businesses…
ShopiChainEven a great retail product with a compelling brand can get lost among competitors. To help yours stand out in a crowded field, digital marketing can make a big difference.…
ShopiChainIf you want to build brand awareness and get noticed, launching a public relations campaign, also called a PR campaign, can be a great way to do it. It’s a…
ShopiChainCreating an email newsletter is an essential part of your overall marketing strategy that can help you make sales down the line. Take, for example, an email about seasonal press-on…
