As you browse your social media feeds or check out billboards on a leisurely drive, you might notice a recent phenomenon: Everything seems quite, well, similar. “If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same,” says Rachel Karten, a
When Dan Demsky and his childhood friends launched Unbound Merino in 2016, they had no ecommerce experience and were running the venture as a Friday night side hustle. Nine years later, the merino wool apparel brand is approaching $100 million in cumulative lifetime revenue, with $60 million projected for this year alone. The
Cost of goods sold (COGS) is more than an accounting term—it's a critical metric that directly measures your business's production costs and impacts your profitability. Understanding and calculating it correctly is essential for smart pricing, efficient inventory management, and accurate tax reporting. While the COGS formula might look technical and intimidating, this guide will walk
Your sell-through rate is the percentage of your inventory sold to customers in a given period. Often calculated monthly, sell-through rates help show sales trends and how different styles and sizes of the same product fare against each other. If you want to know your customers better and minimize overstocking, calculate your sell-through rate regularly.
Popup shops are a great way to introduce your products to new customers. They’re a low-investment retail strategy for engaging loyal customers, boosting brand awareness, and gaining valuable customer feedback without committing to a permanent physical store. When you're coming up with popup shop ideas and launching them, there are hundreds of moving parts to consider
Retailers of all kinds share a common goal: to earn more revenue. Product bundling is an excellent way to increase revenue without developing new products or hosting in-store experiences that require an upfront cost. Curated product bundles increase the perceived value of an offer, making it feel like a deal to consumers even without a
As the sixth most popular website worldwide, with 4.4 billion monthly visits, according to Sprout Social, Twitter (now X) can be a powerful digital marketing tool for driving sales and growing your business. However, success requires a strategic approach: a professional profile, high-quality content, and a robust, engaged follower list. The best way to ensure
Your business generates more data than you probably realize. From your customers’ purchase history and social media interactions to website form fills and email engagements, there’s a lot to process. With the right reporting tools in place, you can quickly make sense of—and act on—all your valuable business data. Data reporting tools help you visualize information
Order history is the complete record of a customer’s past purchases—what they bought, when, and how they paid. For customers, it offers transparency, easier tracking, and faster reorders. But for retailers, it’s like a cheat sheet that reveals buying patterns and informs smarter decisions. Yet, many retailers overlook this tool in favor of chasing shiny
In 2025, shoppers want endless choice—and exclusivity. According to a 2025 survey from Attentive, 56% of shoppers say members-only sale days are a top perk, and nearly half want early access to limited-edition items. That hunger for access has fueled the rise of limited drops: short-run product launches designed to sell out quickly and rarely
