ShopiChainWhen Dan Demsky and his childhood friends launched Unbound Merino in 2016, they had no ecommerce experience and were running the venture as a Friday night side hustle. Nine years…
ShopiChainCost of goods sold (COGS) is more than an accounting term—it's a critical metric that directly measures your business's production costs and impacts your profitability. Understanding and calculating it correctly…
ShopiChainYour sell-through rate is the percentage of your inventory sold to customers in a given period. Often calculated monthly, sell-through rates help show sales trends and how different styles and…
ShopiChainPopup shops are a great way to introduce your products to new customers. They’re a low-investment retail strategy for engaging loyal customers, boosting brand awareness, and gaining valuable customer feedback…
ShopiChainRetailers of all kinds share a common goal: to earn more revenue. Product bundling is an excellent way to increase revenue without developing new products or hosting in-store experiences that…
ShopiChainAs the sixth most popular website worldwide, with 4.4 billion monthly visits, according to Sprout Social, Twitter (now X) can be a powerful digital marketing tool for driving sales and…
ShopiChainYour business generates more data than you probably realize. From your customers’ purchase history and social media interactions to website form fills and email engagements, there’s a lot to process.…
ShopiChainOrder history is the complete record of a customer’s past purchases—what they bought, when, and how they paid. For customers, it offers transparency, easier tracking, and faster reorders. But for…
ShopiChainIn 2025, shoppers want endless choice—and exclusivity. According to a 2025 survey from Attentive, 56% of shoppers say members-only sale days are a top perk, and nearly half want early…
